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How to manage channels with nearly 400 agents and over 10000 distributors
Guangdong Haofu Technology Group Co., Ltd. is a smart home enterprise that integrates research and development, production, sales, and service. Its products and services cover various fields such as smart air drying, smart locks, and smart appliances. Founded in 1999, Good Wife has become a brand name card in the Chinese home drying industry after 20 years of development, with 30 million households worldwide using Good Wife products. Good wife has always focused on technological innovation and has been awarded the title of "Guangdong Intelligent Air Drying System Engineering Technology Research Center" by the Guangdong Provincial Department of Science and Technology, and has been recognized as a "high-tech enterprise" for three consecutive times; We have successively obtained 400 national patents, and multiple core technologies such as "Heart to Heart Structure", "Intelligent Error Correction", "Intelligent Voice Control", "APP Cloud Intelligent Control", and "High Integrated Power Module" have driven product upgrades and industry changes.
1. With nearly 400 agents and over 10000 distributors, channel management is difficult and costly, making it difficult to grasp their inventory, demand, orders, and logistics delivery. Communication between manufacturers and channels is also difficult.
2. After sales services are provided by agents from various regions, but service efficiency, service capabilities, and service quality vary and are generally low. Customer satisfaction is generally not high, and the second purchase rate is low.
3. The channel is relatively flat, and market development and terminal construction rely on salespeople to drive and execute. However, salespeople are in a semi laissez faire state and cannot monitor their daily behavior, let alone control the market development and construction situation.
1. Build a dealer management platform to real-time understand the inventory and sales situation of channels through dealer forecasting, ordering, sales, outbound, transportation, as well as retail, distribution, and installation activities of distributors and stores.
2. Connect the three parties of retail, after-sales, and customer. After online and offline retail, centralized delivery and dispatch are carried out. The dispatch results are immediately notified to the customer on WeChat, and the engineer actively contacts the customer for appointment and confirmation. The customer can track the after-sales delivery and installation process on WeChat. After the engineer provides on-site service, the customer comments on WeChat. The feedback problems are automatically notified to relevant personnel for follow-up and processing, and the final result is reported to the customer in a fast and timely manner Establish a customer-centric service system in a visible and controllable manner.
3. Establish a salesperson management platform through mobile means, and move daily activities such as salesperson market visits, customer visits, terminal store inspections, regular reports, business trips, attendance, sales task follow-up, expense reimbursement, etc. to mobile phones. On the basis of supporting salesperson daily work, monitor daily behavior and grasp the situation of shopping malls and terminals.
